OK SB444

Adds new unlawful consumer practice to Oklahoma Consumer Protection Act prohibiting false advertising using words "wholesale" or "at cost" unless at least 75% of actual sales are to retail merchants for resale purposes.

Prohibits any business from using "wholesale" or "at cost" in its business name, advertising, or any manner designed to attract consumers that does not meet the 75% retail merchant sales threshold.

Provides existing businesses using prohibited words 90 days to obtain a new fictitious business name from Secretary of State and an additional 90 days to correct legal documents, signage, and other representations of the business name.

Declares no grandfathering or exemptions allowed for business names already using the prohibited words; continued use after the 180-day compliance period constitutes violations.

Becomes effective July 1, 2011, with emergency clause declaring the bill effective immediately upon passage and approval.