SB 325 Summary

• Prohibits misrepresenting the geographical location of floral businesses (those deriving 50%+ of gross income from flower sales) in telephone directories, websites, and print advertisements.

• Establishes that misrepresentation occurs when a business name indicates a location different from where it actually operates, the listing fails to identify the true municipality and state, and phone calls are routinely forwarded outside the indicated calling area.

• Allows businesses to list under a different geographical location if they include conspicuous notice stating the actual municipality and state of operation.

• Exempts publishers of directories, website aggregators, Internet service providers, and media outlets from liability for information they publish about other businesses.

• Authorizes the Department of Labor to investigate complaints, enforce violations, establish administrative fines, and promulgate rules to implement the law; effective July 1, 2013.