OK SB653

Prohibits misrepresentation of geographical location for floral businesses (those deriving 50% or more income from flower sales) in telephone directories, directory assistance databases, Internet websites, and print advertisements.

Constitutes misrepresentation when business name indicates a geographical area where it is not actually located, the listing lacks municipality and state identification, and phone calls are routinely forwarded outside the indicated calling area.

Allows businesses with names indicating different geographical areas to list if a conspicuous notice clearly states the actual municipality and state where the business is located.

Exempts publishers of directories, aggregator websites, print medium owners, Internet service providers, and advertisement distribution services from the prohibition.

Becomes effective November 1, 2015, and applies only to advertisements and website postings created on or after the effective date.