SB950 Summary

• Maintains the requirement that alcoholic beverages for off-premises and on-premises consumption cannot be sold at retail for less than a 6% markup, with seven existing exceptions (clearance sales, damaged goods, liquidation, charitable purposes, government contracts, court-ordered sales, and auction sales).

• Amends Section 3-123 to authorize the Alcoholic Beverage Laws Enforcement (ABLE) Commission to issue fines up to $5,000 for first violations, suspend licenses up to 10 days for second violations, and revoke licenses for third violations, with a 90-day cure period before suspension or revocation.

• Expands the definition of prohibited "inducements" that wholesalers and distributors cannot provide to retailers, including detailed restrictions on equipment, services, pricing assistance, and product handling.

• Establishes 20 specific merchandising activities permitted for brewers and beer distributors without violating inducement rules, including point-of-sale materials, product displays, shelf stocking, sampling activities, educational seminars, and social media activities.

• Takes effect November 1, 2025.