OK HB3910

Prohibits disseminating untrue or clearly misleading advertising about health care services performed in Oklahoma, classifying such conduct as an unfair and deceptive practice under the Consumer Protection Act

Covers advertising across all media including print, broadcast, telephone marketing, social media, websites, and direct-to-consumer communications

Requires the Attorney General or district attorney to provide written notice giving violators 10 business days to cure violations before commencing court action

Establishes civil penalties of up to $3,000 for a first violation and up to $10,000 for subsequent violations, plus reasonable attorney fees and costs

Effective date of November 1, 2026