OK HB4068

Creates the Oklahoma Truth in Environmental Marketing Act, prohibiting the sale or marketing of products with environmental claims (such as "recyclable," "carbon neutral," "eco-friendly," or "sustainable") unless the claims are truthful, not misleading, and substantiated by competent evidence

Requires products labeled "recyclable" to be accepted by recycling programs serving at least 60% of Oklahoma's population and actually processed into new products; "compostable" items must break down in facilities reasonably accessible to Oklahoma consumers

Mandates that carbon neutral or net zero claims include disclosure of how emissions were calculated, whether carbon offsets were used, third-party verification details, and publicly accessible supporting documentation

Requires businesses making environmental marketing claims to maintain substantiation documentation for at least 5 years and provide it to the Attorney General upon request

Establishes civil penalties of up to $2,500 per violation per day, with additional remedies including injunctive relief, corrective disclosures, label removal, and consumer restitution; effective November 1, 2026