OK SB1551

Prohibits all direct-to-consumer pharmaceutical advertising within Oklahoma, covering television, radio, print media, digital platforms, and social media marketing of prescription drugs

Authorizes the State Board of Pharmacy to assess administrative penalties up to $10,000 per day for each violation

Each day a violation continues may be counted as a separate violation, allowing penalties to accumulate

Grants the State Board of Pharmacy authority to adopt rules necessary to implement the prohibition

Effective date: November 1, 2026