OR SB1546

Operators of AI companions and platforms must provide clear notice to users that they are interacting with artificially generated output, not a human, including preceding each AI response with this disclosure

Operators must implement evidence-based protocols to detect suicidal ideation or self-harm intent from users, prevent content that could cause such ideation, provide referrals to crisis resources, and immediately interrupt conversations involving these topics

When operators have reason to believe a user is a minor, they must warn that the platform may not be suitable for minors, provide hourly reminders to take breaks, and prevent sexually explicit content or suggestions

Operators are prohibited from using reward systems to maximize minor user engagement, generating guilt-inducing messages when users try to disengage, or making material misrepresentations about the AI's identity or capabilities

Users who suffer ascertainable harm from violations may sue for actual damages or $1,000 per violation, plus injunctive relief and attorney fees; operators must report annually to the Oregon Health Authority on crisis referrals made