SC H3401

Prohibits state government officers and employees from contacting social media platforms to request content or account removal, except for routine account management, criminal activity, public records violations, or imminent safety threats

Applies to large technology companies with over $1 billion in global annual revenue that either derive 50%+ of revenue from online advertising, operate smart speakers with voice assistants, or run app stores with 250,000+ applications

Grants consumers rights to access, correct, delete, and obtain copies of their personal data, as well as opt out of targeted advertising, data sales, profiling, geolocation tracking, and voice recognition data collection

Requires controllers to provide clear privacy notices, conduct data protection assessments for targeted advertising and sensitive data processing, and respond to consumer requests within 45 days

Authorizes the Attorney General to enforce violations as unfair trade practices with civil penalties up to $50,000 per violation, tripled for violations involving children or failure to honor consumer requests after a 45-day cure period