SC H3404

Establishes a property right for every individual in the use of their name, photograph, voice, or likeness in any medium

Creates civil liability for knowingly using someone's name, photograph, voice, or likeness without consent for advertising, fundraising, or solicitation purposes

Holds persons liable for publishing or distributing an individual's unauthorized voice or likeness, including AI-generated simulations

Makes it a civil offense to distribute algorithms, software, or tools whose primary purpose is producing unauthorized reproductions of someone's photograph, voice, or likeness

Terminates exclusive commercial exploitation rights 10 years after an individual's death, with a 2-year nonuse provision that can end rights earlier