SC H4591

Requires social media platforms with over $1 billion in annual revenue to estimate the age of South Carolina users after 25 hours of use within six months, treating users as children (under 17) unless 80-90% confidence of adult status is achieved

Mandates verifiable parental consent before creating or maintaining accounts for children, with parents able to monitor usage time, set daily/weekly limits, and restrict access hours

Prohibits "addictive features" for child accounts, including infinite scrolling, auto-play videos, push notifications, algorithmic feeds based on personal information, and display of likes/engagement metrics

Bans profile-based targeted advertising to children and requires all privacy settings to default to the most restrictive levels for child accounts

Creates private right of action for children or parents to sue for damages including $10,000 statutory damages for reckless/knowing violations, plus actual damages, attorney's fees, and potential punitive damages; statute of limitations tolled during minority