SC H4631

Social media platforms operating in South Carolina must display one Office of Mental Health public service announcement for every ten posts, videos, or stories shown on a user's feed

PSAs must address dangers of social media use by children and teens, including risks of anxiety, depression, addiction, and self-harm, and link to mental health resources

Platforms must submit annual compliance reports by March 1st detailing South Carolina user impressions of PSA content and frequency of display

Non-compliant platforms face administrative penalties of up to $25,000 per day, with fines deposited into a new Youth Mental Health Awareness Fund

Takes effect January 1, 2027