SC H5004

Defines false, deceptive, or misleading lawyer advertising to include statements guaranteeing outcomes, suggesting past results indicate future results without disclaimer, or using unsubstantiated superlative language

Requires any legal advertisement citing a specific settlement or verdict amount to disclose the attorney fees and litigation costs deducted from that recovery in similar size and proximity

Mandates that ads referencing case results include a statement that outcomes are not representative of all cases and depend on each case's specific facts

Requires legal ads suggesting lawsuits against insurance companies to disclose that lawsuits are actually filed against individuals or businesses, with insurers only providing coverage under purchased policies

Violations are enforceable exclusively by the Department of Consumer Affairs through monetary and injunctive relief, with no private cause of action permitted