SC S0821

Expands South Carolina's unlawful trade practice law for legal advertising to cover not just attorneys but also third-party lead generators and referral services that create or disseminate legal services advertising

Defines false, deceptive, or misleading advertising to include statements guaranteeing outcomes, using past results without disclaimers, or using unsubstantiated superlative language

Requires legal advertisements referencing specific settlement or verdict amounts to disclose attorney fees and litigation costs deducted from the recovery, plus a statement that results are not representative of all cases

Mandates advertisements suggesting lawsuits against insurance companies must disclose that lawsuits are actually filed against individuals or businesses, with the insurer only providing coverage

Enforcement authority rests exclusively with the Department of Consumer Affairs, which must seek monetary and injunctive relief; no private cause of action is created for violations