SD SB110

Broadband internet service providers must obtain opt-in consent before using, disclosing, selling, or permitting access to customer personal information, including communication content, financial data, health information, and government IDs

Providers cannot refuse service, charge higher prices, or offer discounts based on whether customers consent to data sharing; consent mechanisms must be clear, free, and easy to use

Customer data may be used without consent for limited purposes: providing the service, legal compliance, billing, fraud protection, and emergency services response

Providers must implement reasonable security measures to protect customer data, notify customers of data practices, and give advance notice of any material changes to privacy policies

Providers may use customer data for marketing their own communications services if customers are notified of and given the ability to opt out