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SD SB170
Bill
AI Summary
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Prohibits businesses from using chatbots, AI agents, avatars, or other conversational computer technologies in commercial transactions when consumers could reasonably believe they are interacting with a human
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Requires clear and conspicuous disclosure at the outset of any transaction that the consumer is not communicating with a human, which exempts the business from the prohibition
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Allows affected consumers or the attorney general to bring civil actions seeking actual damages, liquidated damages of $1,000 per violation, or up to $10 million in class action cases, plus attorney's fees and costs
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Exempts internet service providers involved only in routine transmission of violating transactions over their networks
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Authorizes the attorney general to seek injunctive relief against violators
Legislative Description
Require the provision of a notice to consumers, interacting with certain chatbots or other human-simulating computer technologies that could mislead or deceive the consumer.
Telecommunications
Last Action
Commerce and Energy Tabled, Passed, YEAS 6, NAYS 0.
2/17/2026