TN HB1468

Prohibits businesses from using "personalized algorithmic pricing" to set prices for Tennessee consumers, defined as dynamic pricing determined by algorithms that use personal data linked to specific individuals or devices

Exempts insurance companies, financial institutions subject to the Gramm-Leach-Bliley Act, banks, credit unions, savings associations, and mortgage lenders from the prohibition

Allows discounted subscription pricing where existing subscribers receive prices lower than their contract terms

Excludes rideshare, taxi, and limousine location data used solely to calculate mileage-based fares from the definition of "personal data"

Violations constitute unfair or deceptive trade practices under the Tennessee Consumer Protection Act of 1977, with an effective date of July 1, 2026