TN HB2052

Food retail establishments over 15,000 square feet are prohibited from using electronic shelf labels (ESLs) or digital display technology for pricing, and must use nondigital price signage such as stickers, stamps, or tags

Food retail establishments are banned from using personalized algorithmic pricing or surveillance pricing, which sets customized prices based on consumer data collected through sensors, cameras, device tracking, or biometric monitoring

Collection or use of data from minors under 17 years old for targeted advertising or personalized algorithmic pricing is prohibited, as is using protected class data (ethnicity, age, disability, sex, etc.) to set discriminatory prices

Financial services, including banks, broker-dealers, investment advisors, credit card companies, and licensed insurers are exempt from the law's requirements

Violations constitute unfair or deceptive trade practices under the Tennessee Consumer Protection Act, with civil penalties up to $7,500 per violation; the law takes effect July 1, 2026