TN HB2233

Prohibits deceptive pricing practices starting July 1, 2027, requiring businesses to display total prices including all mandatory fees in a clear and conspicuous manner when advertising goods or services to consumers

Bans increasing prices after a customer selects an item, charging excessive early termination fees, and imposing termination fees on automatically renewed contracts

Defines "mandatory fees" as unavoidable surcharges or fees a reasonable consumer would expect to be included in the advertised price; exempts government taxes and disclosed delivery fees

Violations constitute unfair or deceptive practices under the Tennessee Consumer Protection Act of 1977, subject to existing penalties and remedies

Requires the Commissioner of Revenue to develop and implement a public notice campaign by January 1, 2027 to inform businesses of the new pricing requirements