TN SB1998

Food retail establishments over 15,000 square feet are prohibited from using electronic shelf labels (ESLs) or digital shelf display technology and must use nondigital price signage

Food retailers are banned from using personalized algorithmic pricing and from collecting or using data of consumers under age 17 for targeted advertising or personalized pricing

Protected class data (ethnicity, age, disability, sex, etc.) cannot be used to set prices if it results in discriminatory pricing or denial of services compared to other consumers

Financial services institutions and licensed insurers are exempt from the law's requirements

Violations constitute unfair or deceptive trade practices under the Tennessee Consumer Protection Act, with civil penalties up to $7,500 per violation; effective July 1, 2026