TX HB3762

Requires customer service call centers that use automated call systems and communicate with Texas residents to provide customers the opportunity to speak directly with a human employee

Mandates that automated call systems include an easy-to-use option to exit the automated system at any time and connect with a live customer service employee

Requires call centers to notify customers of the option to speak with a human representative at the beginning of each telephone communication

Classifies violations of these requirements as deceptive trade practices, making them actionable under the Texas Deceptive Trade Practices Act (Subchapter E, Chapter 17, Business & Commerce Code)

Takes effect September 1, 2025