TX SB1960

Establishes digital replication rights as a property right for Texas residents, giving individuals exclusive control over the use of their voice or visual likeness in AI-generated or computer-generated digital replicas

Prohibits producing, publishing, or distributing digital replicas without written consent from the right holder, with exceptions for news broadcasts, documentaries, commentary, criticism, satire, parody, and fleeting uses

Digital replication rights survive death for an initial 10-year period, renewable for additional 5-year terms (up to 70 years total) if the right holder demonstrates continued public use and registers with the Secretary of State

Requires online service providers to designate an agent to receive violation notifications and remove or disable access to alleged unauthorized digital replicas "as soon as technically and practically feasible"

Creates private causes of action with statutory damages of $5,000 per work for individuals, $25,000 per work for non-online service provider entities, or actual damages plus profits, with mandatory attorney's fees for prevailing plaintiffs