TX SB880

Expands the definition of "political advertising" in the Texas Election Code to include communications distributed or broadcast as part of a mass text message campaign

Defines "mass text message campaign" as an organized effort sending text messages to multiple recipients supporting or opposing candidates, political parties, public officers, or ballot measures, involving expenditures beyond basic hardware, software, and bandwidth costs

Increases the maximum civil penalty for violating political advertising disclosure requirements from $4,000 to $10,000

Establishes that each individual text message sent as part of a mass text message campaign in violation of disclosure requirements constitutes a separate violation for penalty assessment purposes

Takes effect September 1, 2025, and applies only to political advertising distributed or broadcast on or after that date