US HB5059

Establishes a USDA grant program through the Agricultural Marketing Service to support domestic market development, maintenance, and expansion for U.S.-produced specialty crops

Requires grant applicants to submit a marketing plan describing advertising and generic promotion activities, with Federal funds supplementing (not replacing) non-Federal funding sources

Mandates minimum 25% non-Federal matching funds from grant recipients, which may include in-kind support; Secretary must justify in writing the funding levels awarded

Authorizes $75,000,000 annually beginning in fiscal year 2026, with funds available for program administration

Eligible organizations include U.S. agricultural trade organizations, cooperatives, state agencies, and specialty crop organizations operating under Federal marketing orders that promote domestically grown specialty crops