US HB7500

Requires the Federal Trade Commission (FTC) to conduct a study on unfair or deceptive practices in firearm advertising and marketing, with a report due to Congress within 2 years of enactment

FTC must issue regulations within 18 months after the report to prohibit unfair or deceptive marketing by firearm manufacturers, dealers, and importers

Study and regulations must specifically address marketing designed to appeal to individuals under 18 years of age, advertising that implies or encourages illegal use, and marketing of semiautomatic assault weapons

Violations of the regulations would be treated as violations of FTC Act rules on unfair or deceptive practices, subject to existing FTC enforcement powers and penalties

Introduced February 11, 2026 by Rep. Kelly of Illinois with 15 Democratic cosponsors and referred to the House Committee on Energy and Commerce