US HB7548

Online platforms accepting payment for advertisements are prohibited from displaying fraudulent or deceptive commercial ads if they fail to take reasonable prevention steps, including verifying advertiser identity with government-issued ID and implementing automated/manual fraud detection systems

Platforms must investigate reported fraudulent ads within 72 hours, notify reporters of outcomes within 24 hours, and remove confirmed violations within 24 hours of determination

Section 230(c)(1) immunity under the Communications Act does not apply to violations of this Act, though Section 230(c)(2) protections for good-faith content moderation remain intact

Enforcement includes FTC authority to treat violations as unfair/deceptive practices, state attorneys general civil action authority, and a private right of action with up to 3x damages for willful violations and a 5-year statute of limitations

FTC must promulgate implementing regulations within 1 year and submit a report within 9 months assessing regulatory gaps in online scam prevention; estimated fraud losses cited at $195.9 billion in 2024, with $81.5 billion lost by older adults