US SB232

Prohibits the use or distribution of pricing algorithms that incorporate nonpublic competitor data, with civil penalties of at least $10,000 per day of violation or the total price of products/services sold using the algorithm

Creates a legal presumption of antitrust violation under the Sherman Act when a pricing algorithm using nonpublic competitor data is distributed to or used by two or more competing businesses in the same market

Requires companies using pricing algorithms to submit written reports within 30 days upon request from the Attorney General or FTC, detailing the algorithm's data sources, decision-making processes, and whether it engages in price discrimination

Mandates businesses with $5 million+ in annual revenue disclose to customers and workers when pricing algorithms set prices or commercial terms, with $5,000+ daily penalties for non-compliance

Directs the FTC to publish a study within 2 years on pricing algorithm prevalence, potential for anticompetitive behavior, and recommendations for additional regulation