UT HB0029

Requires businesses to clearly and conspicuously disclose the total price, including all mandatory ancillary charges, when advertising or offering products to consumers

Prohibits misrepresenting the purpose or amount of mandatory fees and prohibits inflating government charges, shipping charges, or other incurred costs

Exempts broadband internet providers complying with FCC labeling requirements, financial institutions governed by the Gramm-Leach-Bliley Act, and entities with federal preemption

Authorizes the Division of Consumer Protection to impose administrative fines up to $2,500 per violation, with civil penalties up to $5,000 for violating enforcement orders

Takes effect July 1, 2026, with fines deposited into the Consumer Protection Education and Training Fund