VA HB518

Requires video streaming services, social media video services, and third-party advertising managers to normalize advertisement audio so commercials are not louder than the accompanying content

Applies federal CALM Act standards (already used for broadcast TV and cable) to streaming platforms serving Virginia consumers

Creates a rebuttable presumption of compliance for services that maintain processes similar to those used for CALM Act compliance

Authorizes the Attorney General to enforce violations with civil penalties up to $2,500 per violation, with each unique advertisement distributed within a 30-day period counting as one violation

Effective date is July 1, 2027, with no private right of action for consumers