VT H0806

Revises advertising restrictions for licensed cannabis establishments to align with First Amendment commercial speech protections, eliminating the requirement for administrative preapproval of all advertisements before dissemination

Expands the definition of what does not constitute "advertisement" to include premise signs showing business name, location, hours, and logo without promotional messaging, as well as promotions for non-cannabis products sold by cannabis establishments

Increases the threshold for third-party media advertising from 15% to 30% for the maximum allowable audience under 21 years of age

Removes the prohibition on advertising free samples of cannabis products and changes the health warning requirement from multiple warnings to a single short-form warning adopted by the Board

Effective date: July 1, 2026