VT S0320

Redefines "advertisement" as broadly disseminated statements concerning cannabis that would reasonably induce sales, and expands exclusions to include on-premises signage with name/location/hours, Agency of Transportation directional signs, and promotions for non-cannabis products sold by cannabis establishments

Eliminates the requirement for cannabis establishments to submit all advertisements to the Cannabis Control Board for pre-approval before dissemination

Increases the allowable youth audience threshold for third-party media advertising from 15% to 30% of the audience expected to be under 21 years of age

Narrows advertising restrictions to apply only to paid advertisements in third-party media, rather than all product advertising by cannabis establishments

Effective date: July 1, 2026