WA SB5206

Licensed cannabis retailers may display up to four advertising signs (max 1,600 square inches each) on the building side with the main entrance, plus two trade name signs that must comply with local size regulations

Advertising is prohibited within 1,000 feet of schools, playgrounds, parks, libraries, child care centers, and game arcades admitting persons under 21

Cannabis advertising may not portray alcohol, tobacco/nicotine, or motor vehicles, and may not target youth or use imagery appealing to persons under 21

Billboard advertising is limited to business name, location, and nature of business only—no cannabis plant or product imagery allowed; transit advertising is prohibited

Violations carry $1,000 fines per occurrence, with escalating penalties including potential license suspension or revocation; effective date is January 1, 2026