WA SB5886

Adds "forged digital likeness" as a protected property right under Washington's personality rights law (RCW 63.60), alongside existing protections for name, voice, signature, photograph, and likeness

Defines "forged digital likeness" as AI-generated or digitally altered visual representations or audio recordings that are indistinguishable from genuine content, misrepresent an individual's appearance or speech, and are likely to deceive a reasonable person

Extends infringement protections to cover unauthorized use of forged digital likenesses in commerce, advertising, and fund-raising activities within Washington state

Applies to both living and deceased individuals, with rights transferable through wills, trusts, contracts, or intestate succession laws