WA SB6312

Prohibits grocery retailers from using surveillance-based price discrimination or surge pricing, which involves setting prices based on consumer tracking, behavior monitoring, location data, or algorithmic analysis of willingness to pay

Establishes a moratorium on electronic shelf label systems in retail locations 15,000 square feet or larger until January 1, 2030, with the restriction expiring June 30, 2031

Exempts small businesses and allows loyalty/membership/reward programs as long as collected personal information is not used to personalize or modify prices for individual consumers

Requires the Department of Commerce to study electronic shelf label systems' impact on pricing transparency and employee job security, with a report due to the legislature by June 30, 2029

Designates violations as unfair or deceptive trade practices under Washington's Consumer Protection Act (chapter 19.86 RCW)