WI AB456

Listing firms must advertise residential properties (1-4 units) on public internet platforms within one business day of signing an agency agreement, unless the owner signs a disclosure and opt-out form acknowledging reduced market exposure and potential negative impacts on sale price

Real estate firms are prohibited from accepting compensation from other firms for brokerage services on residential transactions (1-4 units), though referral fees and finder's fees remain permitted

If a seller agrees to pay compensation to a buyer's agent (non-listing firm), the agreement must be expressly stated in the executed offer to purchase and signed by both buyer and seller

Licensees must disclose when property advertising has been altered using technology, including artificial intelligence, to add, remove, or change elements that create a false or misleading impression

Takes effect January 1, 2027; the board must develop a consumer brochure explaining public marketing benefits and the implications of opting out of marketing requirements