WI AB587

Requires entertainment venue operators, ticket resellers, and online marketplaces to disclose the total ticket price including all fees and surcharges upfront in an easily readable manner

Prohibits increasing ticket prices after they are first displayed to a buyer, except for reasonable delivery fees for physical tickets that must be disclosed before purchase

Bans commercial ticket resellers from selling tickets above face value without prior authorization from the event operator

Exempts individuals who purchased tickets for personal use and resellers earning less than $10,000 annually from the "ticket reseller" restrictions

Violations result in a $1,000 forfeiture per offense plus forfeiture of all profits from sales that violate the requirements