WI AB654

Department of Transportation required to conduct a public information campaign targeting excessive speeding, illegal racing, fleeing from law enforcement, and other aggressive driving behaviors

Campaign must run for 1-2 years and prioritize cities, villages, towns, and counties with the highest incidents of aggressive driving as determined by DOT

Advertising must include billboards, radio, television, and digital platforms, with priority given to contracting with local creative agencies, nonprofits, and media firms in targeted areas

Campaign content should feature stories from young drivers, law enforcement officers, and victims/families affected by aggressive driving, partnering with barbershops, schools, churches, community organizations, and media influencers

Appropriates $500,000 for the 2025-27 fiscal biennium ($250,000 per fiscal year)