WI AB894

Gift certificates, gift cards, and similar gift obligations cannot have expiration dates earlier than 5 years after the date of sale, or 5 years after the last reload for reloadable cards.

Dormancy, inactivity, or service fees may only be charged if there has been no activity for one year, fee terms are clearly disclosed on the gift obligation, and no more than one fee is charged per month.

The Department of Agriculture, Trade and Consumer Protection or district attorneys may seek civil penalties of $100 to $10,000 per violation.

Individuals who suffer losses may sue to recover twice their pecuniary loss or $200 per violation (whichever is greater), plus attorney fees and costs.

Provisions align with existing federal gift card regulations and apply to gift obligations sold on or after the effective date.