WI AB960

Social media platforms must display a conspicuous mental health warning label each time a Wisconsin user accesses the platform, which can only be dismissed by exiting or acknowledging the risk and choosing to proceed

Warning labels must include information about potential negative mental health effects and provide access to resources including the 988 suicide and crisis lifeline

Department of Agriculture, Trade and Consumer Protection, in consultation with Department of Health Services, will develop evidence-based guidelines for warning label requirements

Violations subject to civil penalties up to $5,000 per violation, plus injunctive relief, restitution, and disgorgement of profits; enforcement by DATCP or Department of Justice

Private right of action allows individuals injured by violations to sue for damages (including physical and emotional harm), punitive damages, injunctive relief, and attorney fees