WI AB963

Social media platforms with at least $1 billion in annual revenue must obtain verifiable parental consent before creating or maintaining accounts for Wisconsin residents under 18, and must require applicants to provide their date of birth

Platforms must disable "addictive features" for minors including infinite scrolling, profile-based feeds, push notifications, autoplay video, and display of likes/shares/follower counts

Profile-based targeted advertising is prohibited for minor accounts, and all privacy settings must default to the most private levels

Platforms must terminate minor accounts within 7 days of a minor's request or 14 days of a parent's request, and must provide parents with a separate password to monitor usage and set time limits

Violations carry $100 civil forfeitures per account per day; minors or parents may sue for $10,000 or actual damages per reckless/knowing violation, plus punitive damages for patterns of conduct; contracts with minors lacking parental consent are void and unenforceable