WI SB1036

Prohibits advertising or selling "broadband service" unless it consistently delivers minimum speeds of 100 Mbps download and 20 Mbps upload, or meets FCC advanced telecommunications capability standards

Prohibits advertising or selling internet service at a specific speed unless that speed is consistently provided to customers

Requires broadband providers to give consumers a standardized FCC-template label showing service information before any sale, with labels made easily available to potential customers

Allows consumers to terminate contracts and receive full refunds if providers fail to deliver advertised speeds within one month of written notice

Violations constitute unfair trade practices, with penalties including fines up to $200, imprisonment up to six months, and civil liability for double the pecuniary loss plus attorney fees