WI SB572

Requires ticket sellers and resellers to disclose total prices including all fees and taxes at the time of listing, with itemized breakdowns for non-nonprofit organizations

Prohibits resellers from selling "speculative tickets" they don't actually possess, participating in fan club presales, or reselling tickets before public availability

Caps secondary market fees at 10% of the ticket's original price and limits season ticket resale prices to comparable single-event ticket prices

Mandates full refunds within 10 days for counterfeit tickets, canceled events, tickets not matching their description, or rescheduled events where the issuer offers refunds

Bans use of bots to bypass security measures or purchase limits, with violations subject to civil forfeitures of at least $15,000 per day plus $1,000 per ticket or 5 times the ticket price