WI SB580

Requires venue operators, ticket resellers, and online marketplaces to display the total ticket price including all fees and surcharges upfront in a clear, conspicuous manner throughout the purchasing process

Prohibits increasing a ticket's price after it is first displayed to a buyer, with an exception for delivery fees on physical tickets that must be disclosed before purchase

Bans commercial ticket resellers from selling tickets above face value unless they have prior authorization from the event operator

Exempts individuals who purchased tickets for personal use and sellers making less than $10,000 annually from ticket resales from the "ticket reseller" definition

Violations carry a $1,000 forfeiture per violation plus forfeiture of all profits from non-compliant ticket sales