WI SB660

Department of Transportation must conduct a 1-2 year public information campaign to reduce excessive speeding, illegal racing, fleeing from law enforcement, and other aggressive driving behaviors

$500,000 appropriated for the 2025-27 fiscal biennium ($250,000 per fiscal year) to fund the campaign

Campaign must prioritize political subdivisions (cities, villages, towns, counties) with the highest incidents of aggressive driving as determined by DOT

Advertising required through billboards, radio, television, and digital media, with priority given to contracting with local creative agencies, nonprofits, and media firms in targeted areas

Outreach must target high-risk individuals through partnerships with barbershops, schools, churches, community organizations, and media influencers, featuring stories from young drivers, law enforcement, and victims of aggressive driving