WI SB758

Social media platforms are prohibited from gathering, using, selling, or retaining data relating to a minor's (under 18) use of or interaction with the platform, except data necessary to establish and maintain an account

Platforms cannot use algorithms to select, prioritize, deprioritize, or recommend content to minors based on collected data, with exceptions for content the minor explicitly requests, direct messages, or search results

Platforms must employ a Department of Justice-approved, industry-accepted age verification method and must block targeted advertising from being shown to minor users

The Department of Justice must create a public complaint website and may investigate violations, seeking civil forfeitures of up to $5,000 per violation plus attorney fees and court costs

Affected individuals may also bring private civil actions to recover actual damages, punitive damages up to $5,000, and attorney fees