WI SB759

Caps the annual percentage rate (APR) at 36% for consumer loans made by licensed lenders, with violations rendering the loan unenforceable; does not apply to pawnbroker loans or the existing 12% cap on post-maturity loans

Expands the definition of who "makes" a consumer loan to include entities that hold predominant economic interest, market/broker loans with purchase rights, or structure transactions to evade licensing requirements—regardless of whether they claim to act as agents or service providers

Prohibits devices, subterfuges, or pretenses to circumvent consumer lending requirements, including disguising loans as sale-leaseback transactions or cash rebates

Requires licensed lenders making loans with APRs exceeding 18% to report annually: number of such loans, average APR, and counts of refinancings, defaults with acceleration, money judgments, and vehicle repossessions

Mandates the Division of Banking to submit annual reports to the legislature summarizing aggregated lender data; takes effect on the first day of the 3rd month after publication