WI SB933

Social media platforms must display a conspicuous mental health warning label each time a Wisconsin user accesses the platform, which can only be dismissed when the user exits or acknowledges the potential harm and chooses to proceed

Warning labels must alert users to potential negative mental health effects and provide access to resources including the 988 Suicide and Crisis Lifeline

The Department of Agriculture, Trade and Consumer Protection, in consultation with the Department of Health Services, will develop evidence-based guidelines for warning label requirements and may permit users to disable warnings under specified circumstances

Violations carry civil penalties of up to $5,000 per violation, plus potential injunctive relief, restitution, and disgorgement of profits; DATCP or the Department of Justice may bring enforcement actions

Private individuals who suffer injury from violations may sue for compensatory and punitive damages, injunctive relief, and attorney fees