WV HB2851

Requires businesses to clearly disclose automatic renewal or continuous service terms before purchase, including pricing changes after free trials, and obtain express affirmative consent from consumers before charging their payment methods

Mandates businesses provide consumers with easy cancellation options in the same medium used to sign up (online, phone, mail), including a "click to cancel" button for online subscriptions, and prohibits obstructing or delaying cancellation requests

Requires businesses to send reminder notices before automatic renewals take effect, including 3-21 days before a free trial or promotional period ends, and 15-45 days before annual subscriptions renew

Obligates businesses to notify consumers at least 7-30 days before any fee changes and send annual reminders disclosing the service, charges, and how to cancel

Requires businesses to maintain records of consumer consent for at least 3 years or 1 year after contract termination, with provisions taking effect July 1, 2025, for new or amended contracts