WV SB484

Prohibits distributing synthetic media (AI-manipulated images, audio, or video) within 90 days of an election if it falsely represents an individual, is made without their consent, and intends to injure a candidate or influence election results

Requires clear disclaimers on synthetic media stating it has been manipulated, including specific font size requirements for visual content, spoken disclaimers at the beginning and end of audio content, and permanent metadata identifying the AI tool used, creator, and creation date

Exempts news organizations broadcasting synthetic media if they acknowledge authenticity questions, as well as technology providers, paid political broadcasts, and internet service providers

Establishes violations as a misdemeanor punishable by fines up to $1,000 per violation, with additional civil penalties up to $1,000 per violation available through private lawsuits

Allows complaints to be filed with the State Election Commission and authorizes the Secretary of State to propose emergency and legislative rules for implementation