WV SB664

Prohibits West Virginia state agencies from entering contracts with "media monitoring organizations" that rate or rank news sources for factual accuracy, misinformation, bias, or journalistic standards

Bans state contracts with advertising or marketing agencies that utilize media monitoring organization services for the state's contract work

Requires companies bidding on state advertising or marketing contracts to provide written certification of compliance with the act's prohibitions

Defines covered agencies broadly to include state departments, divisions, boards, commissions, higher education institutions using state funds, and political subdivisions

Exempts companies that only track audience size, viewership, demographics, or aggregate news articles, as well as those providing ad performance analytics; takes effect July 1, 2025